Programs : Brochure
- Locations: London, United Kingdom
- Program Terms: Winter Break
Study abroad in England over Winter Break: The dynamic field of public relations has reached a global level, crossing social, cultural, and political borders. In this program, students will be granted unique access to world leaders in PR agencies, news media, corporate communication, public affairs and public information. In this two-week, fast track program, students will hear from senior management executives on how they meet the challenges of global PR in today’s social mediated, participatory environment. Site visits will include several of the world’s leading public relations agencies, the British Broadcasting Corporation, a government public affairs office, the Churchill War Rooms Museum, an international corporate communication department, and an international nonprofit association.
| Day 1 | Students arrive in London; Welcome dinner |
| Day 2 | Hop On/Off Bus Tour of London |
| Day 3 | Orientation; Class |
| Day 4 | Class; Trip to Windsor Castle |
| Day 5 | Site visit to Ketchum; Class |
| Day 6 | BBC Tour; Site visit to the Public Affairs Office, U.S. Embassy; Evening Theatre Performance (War Horse) |
| Day 7 | Site visits to Edelman and Northrop Grumman |
| Day 8-9 | Free Days |
| Day 10 | Class; Site Visit |
| Day 11 | Site visits to Bell-Pottinger and Internet.Org |
| Day 12 | Site visits to Hill and Knowlton (H&K Strategies) and the London Telegraph |
| Day 13 | Day trip to Oxford |
| Day 14 | Class; Farewell dinner |
| Day 15 | Students depart London |